![]() “It became one of the few places you could meet people outside of your social circles during this time and we saw people on the app getting more creative with their messaging, their COVID-safe dates and just their overall daily routines. ![]() “What we’ve seen is the primary use for Tinder no longer be just for courtship”, she said. She also noted that people were using Tinder in more intimate ways last year. Nicole Parlapiano commented video calling will not replace one-on-one dates, but she expects people will continue to use it as another way to get to know someone before meeting them. Tinder accelerated the launch of its in-app video chat feature to meet the moment when in-person dating became difficult for many users. If change was necessary, why not do it in a way that’s better for your audiences? Some brands and agency partners proved their resilience by answering the call for positive disruption. The health crisis last year brought unexpected changes to businesses of all kinds. Positive disruptions in how people engage with media and one another They also reviewed the major changes in media consumption last year and gave their predictions on whether these altered behaviors were here to stay. Our panel of experts shared their account of challenges and wins as marketers vying for the attention of consumers amid the coronavirus crisis. She was joined by three industry experts in the media and advertising space – Adam Gerber, Chief Media Officer at Essence, Alan Schanzer, SVP of Agency and Advertiser Development at Pandora, and Nicole Parlapiano, Vice President of Marketing North America at Tinder. Hosted by Tamara Alesi, Sector Head of Agencies & Media, Americas at YouGov, the webinar drew on key insights from YouGov’s new International Media Consumption Report 2021 to discuss the major impacts of COVID-19 on consumer behaviors in the United States. In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in 2021.
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